The objective of Communication Design Fundamentals is to help students understand the fundamental principles of typographic design and information design, in addition to working with the tools, vocabulary, and technology available to the graphic designer.
Effective visual communication depends upon clear, appropriate, and
functional typography. Explored to its full potential, typographic design has an inherent ability to inform, to facilitate the dissemination of ideas, to improve our visual environment, to enhance our aesthetic discernment, and to excite us visually. Letterforms are intrinsic to our culture; their history needs to be understood, their forms respected, and their use disciplined. Their potential for expression is limited only by our imagination.
The desired outcome is a student capable of producing appropriate, discriminating, and inventive work.
This is a studio course, which means that class time will be spent working in the studio. Student /teacher interactions are important to your work and the design process.
- To learn the basics of what good typography is and how to achieve it; learning to see, to feel and to do.
- To develop a love and respect for letters, their forms, history, vocabulary, and potential for expression and communication.
- To challenge you to explore and experiment with type.
- To learn the use of the tools available to a graphic designer for producing good typography.
- To become an intelligent and discriminating user of these tools by working with them and evaluating their effectiveness.
Assigned projects will vary in content, complexity and duration. Projects will be assigned with specifications and deadlines imposed. Failing to work within these constraints will affect the grade of the particular project. All projects will be critiqued, both in progress and in final form, and a final grade will be given for each project. Additionally, your performance will be evaluated throughout the course.
Critiques are a very important part of a studio course. They develop your
ability to objectively evaluate your work and your colleague's work. They ask you to verbalize your thoughts, learn a new vocabulary and most important, they develop your ability to maturely accept criticism and work constructively with it. Your active verbal contribution will be expected and welcomed at all critiques. A critique should be a dialogue that encourages participation from all interested parties.